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7 Tips for Effective Communications

Clare Boothe Luce Policy Institute, January 18, 2017

–by Ying Ma

I often encounter young women who tell me they wish to pursue a career in communications. It is a perfectly worthy goal. Communicating well is a useful skill to have in any profession, and being a communications professional can be richly rewarding. With that said, communications skills do not just materialize out of thin air. Much like playing a sport or a musical instrumental, communicating effectively and professionally takes practice. Some people have a natural talent for it; many do not. No matter which group you belong to, you can become a better communicator by putting in the requisite time and effort.

I have worked as a communications professional in the private sector and in national politics. My clients have included multinationals and political campaigns. Here are seven tips I would offer to young people who wish to pursue a career in communications.

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